Best Toothpaste In India 2020 – Reviews & Buyer’s Guide

1. Closeup2. Himalaya Herbals3. Colgate 


Have you ever come across a person who had a really bad breath? If you have, you totally know how off putting that can be. And in order to save others from having a similar experience when around you, you know what exactly what needs to be done.

What you need is a personal care product, is invest in the best toothpaste in India that will not just take the bad breath away, but also keep all kinds of mouth germs at bay. You need to be looking at the best toothpaste in India, and if you don’t know which one that is, then we’re here to help you.


Toothpaste brands are present in abundance in our markets. We literally have everything from organic to herbal and all the different kinds of flavours you could possibly want. The number of toothpaste brands coupled with the number of variants each brand is selling, is so high that consumers are often left confused and at a loss on which product to buy.

While adults generally prefer sensitive teeth toothpaste that can actually reinforce their weakening teeth with essential minerals, children generally look for flavour and are drawn towards catchy and cartoonish characters and sugary flavours.

Then there are those of us who prefer all things herbal and the same clearly reflects in their toothpaste choices. You can easily find Ayurveda based toothpastes in the market which claim to use all natural ingredients.

On the other hand, you have some brands which harness the power and cleansing technology of charcoal to come up with their toothpastes.

To summarise, you can say that it is fairly difficult for a person to choose a toothpaste and stick with it given the scenario in today’s marketplace. If you zone in on a particular brand, you will immediately be drawn towards another by their flashy campaign and startling benefits, and the cycle repeats itself no matter how many brands you change.

But since you are here, you need not worry. Our job here is to guide you through all of this mess and lead you towards the one or more toothpaste products that are easily the best and safest in the market.

What we are going to do is let you know the basic qualifiers that every toothpaste must possess to actually earn a spot in your bathroom. And in case that’s not enough, we will also be listing ten toothpastes that we believe are worth trying at least once.

Best Toothpaste In India: What To Look For

1. Say Yes to Fluoride

Fluoride is an essential element in many toothpastes around the world. It is a constituent that is unanimously recommended by all dentists and has been proven to be essential when it comes to whitening teeth and strong gums.

In addition to being explicitly recommended by dentists, it is also seen that toothpastes containing fluoride are generally rated higher and given higher satisfaction ratings by customers and critics alike. The reason why fluoride is so extensively used is because it is a scientifically proven combatant for cavities and germs.

2. Do Not Miss The Doctor’s Appointment

When it comes to dental health, a lot of us tend to take it for granted and not actually care about it as much as we should. In fact, a lot us are guilty of not having visited the dentist in a very long time. Now while the problems stemming from this may not be visible on the surface, they are certainly present nonetheless.

Periodic visits to the dentist are imperative for great dental health. And if you are taking your teeth for granted, you would more than likely, start suffering from gum problems and weak teeth from a very young age.

Now another reason why we say that it is never wise to miss the dentist’s appointment is because in case you are suffering from a specific condition of the mouth, or any sort of dental problems which may or may not surface at any given time, then it is essential that you only use the kind of toothpaste that your doctor recommends.

If people suffering from a dental problem end up buying and using a toothpaste out of their own whim, there are chances that there dental problem could be further aggravated and lead to bigger problems.

To avoid that, always opt for toothpastes that will somehow soothe your condition and prevent it from going worse.

The reason why those visits to the dentist are so important is because he could potentially lead you towards the right fit or the accurate category of paste you need to use to get ahead of your dental problems. If you don’t, you could end up further aggravating your condition and that is something you definitely do not want to happen.

3. Whitening Toothpaste Isn’t Advisable For Sensitive Teeth

The thing about teeth is that you never know what could be damaging them from the inside. Since you only get to see a limited view of your own teeth, you can never know for sure what exactly is affecting them. However, this is not to say that teeth themselves do not have some rather subtle signs of telling you that something is not right.

For example, a lot of people complain of a very peculiar buzzing or shocks in their teeth or gums whenever they eat or drink something cold. That is a clear sign of sensitive teeth. You know for sure that your teeth are sensitive when you cannot tolerate certain foods such as those which are chilled before eating or overly acidic ones with a lot of sourness.

Once you are able to successfully make the distinction that you have sensitive teeth, the next step is to make sure that you’re not doing anything that can further aggravate the condition.

You need to look for ways to bring the sensitivity of your teeth down. Fortunately, the market is now rife with sensitivity toothpastes which claim to be perfect for sensitive teeth and even go for evasive action on the same.

However, the one thing you will need to take care of is that you do not end up buying a whitening toothpaste. Whitening toothpastes are certainly not one of the best toothpaste of India as they have certain ingredients and chemical agents which may cause irritation or a worsening of your symptoms.

If you do however feel the need to buy a toothpaste that takes care of your teeth whitening, then make sure you consult a dentist before you do so that they are able to suggest a product that does not further aggravate your teeth.

4. Do Not Ignore The Labels

One act that so many of us are guilty of is not paying any attention to the labels they put on products. The thing is we as customers do not believe or are not inclined to believe that the label contains any useful information, when in fact it does.

The label of products can give you a great insight on what kinds of constituents it comes with, the kind of ingredients they put in it, what kind of nutrients you get to gain from consuming the product and what is the exact calorie count that you would intake after consumption.

When it comes to toothpastes, you can get useful information like whether or not your paste has fluoride, or you can check for any kind of harmful ingredient that you believe should not be present there.

Other useful bits of information that you can get if you read the label is whether or not the toothpaste you are using is meant for adults. Some brands specifically make paste for children and adults separately.

Children usually have milk teeth that tend to fall off as they grow older, and as a result their teeth require a different kind of protection in contrast to adult teeth.

It would therefore be wise for you to check whether the paste you’re using is actually meant for you or not before using. Some other specific pastes require consulting a dentist before use, so make sure you do not use them without meeting one.

Finally, using excess of flavoring, sweeteners and other chemical ingredients could also turn out harmful for you or your dental health, so make sure your toothpaste doesn’t have much of those. You could even be sensitive to a particular ingredient, which you then need to identify and steer clear of.

5. Opt For Baking Soda

This might come across as a surprise to some people, but baking soda is actually a pretty effective whitening and cleaning agent. The effects of using it are quite good and instantaneous. As a result, opting for baking soda toothpastes while shopping for dental care products is going to help you greatly in the long run.

The fact is that baking soda has a lower abrasive quality that most other cleansing agents out there. What this means is that no matter how much of it you apply, it is going to be extremely gentle on your tooth and carry out the cleaning without causing any harm to your teeth or gums.

Also, for people suffering from cavities, baking soda toothpastes can come across as a relief as they wouldn’t aggravate your sensitive teeth as some other toothpastes might.

Another great property of the ingredient is that it can absorb odors and neutralize acids. We don’t need to tell you how amazingly essential that can be when it comes to dental care and is certainly a quality one looks for in a toothpaste.

Top 10 Best Toothpaste in India 2020

1. Closeup Ever Fresh Red Hot Gel Toothpaste Value Saver Pack

Closeup Ever Fresh Red Hot Gel Toothpaste Value Saver Pack

We don’t need to introduce you to Closeup. The brand has been around for a great many years in the country now and has always managed to keep up with the market standards in terms of their products and how they market them.

The Ever Fresh Red Hot Gel toothpaste from the brand brings that distinctive burst of freshness that you would expect from all Closeup products.

It gives you as many as 12 hours of fresh breath and has been infused with active zinc mouthwash which will let you have the most sparkling and dazzling of smiles ever.

It specialises in deep clean, which means it would reach out to the corners of your mouth and rid them of germs, which are often left out specially when a person brushes their teeth hastily.

This best toothpaste of India will certainly bring you closer to the ones you love as bad breath and unattractive teeth will no longer be a problem for you. Utilize the fresh breath confidence that this paste grants you and make the first move towards a closer life.


2. Himalaya Herbals Complete Care Toothpaste

Himalaya Herbals Complete Care Toothpaste

Himalaya is a brand that is known for their unique products and distinct style of marketing. They do not offer conventional great flavours or superb taste but rather entice their customers by offering herbal solutions to their dental problems.

This herbal based best toothpaste brand brings about products that utilize components and ingredients plucked directly from nature and combines them to form an all organic dental care solution. It fights germs for you and gives you a strengthened and effective all day protection.

This Complete Care Toothpaste is also great for fighting bad breath and weak gums as it would give you all the freshness that you need to go on throughout the day.

Some other amazing features include its astringent, antibacterial and antioxidant properties, all of which combine to give you amazing healing properties that are essential for all round dental health. Aside from the teeth, the protection it gives also extends to the gums in order to protect them from all kinds of harmful bacteria.


3. Colgate Total Advance Health Toothpaste

Colgate Total Advance Health Toothpaste

Another super powerful brand that doesn’t need any introduction is Colgate. This brand is easily one of the most popular ones in the country and has been making and selling best toothpaste of India for quite some time now. It manages to stay relevant all the time and has never been known to suffer in quality.

The Total Advance Health Toothpaste comes with a unique 12 hour protection feature which extends and covers for your whole mouth including teeth, tongue, cheeks and gums. It fights germ build up in a manner never seen before and is actually pretty effective at fighting all kinds of harmful plague and bacteria.

It grants superior oral health in contrast to regular fluoride toothpastes which may not work as well. It also has decay preventive dentifrice which is not just effective but also unique in the sense that it hasn’t been implemented much before. It helps the toothpaste fight and reduce gingivitis when used and applied as directed.
The formula for the toothpaste is pretty much unique and carrying defining characteristics while it is also clinically proven to create an anti-germ barrier on your teeth. Finally, since a lot of us are now highly conscious of what they eat or put in their mouth, it is important to mention that Colgate Total Advance Health Toothpaste is 100% vegetarian.


4. Sensodyne Sensitive Toothpaste Fresh Mint

Sensodyne Sensitive Toothpaste Fresh Mint

Another upcoming toothpaste brand that deserves all of the recognition it is getting is Sensodyne. Its unique marketing strategies focus on people with sensitive teeth and offer great solutions. The relief it brings and the daily protection it awards has now been clinically proven.

Additionally, it relieves sensitivity by building a strong and effective protective barrier around your teeth whose primary purpose is to block out sensitivity issues caused by factors such as hot, cold, sweet and other contact triggers. It also contains Fluoride which prevents cavities and comes with a cool refreshing taste which will give you a burst of freshness early in the morning.


5.Dabur Meswak  Toothpaste

Dabur Meswak is another herbal brand that carries certain healing properties not found in other conventional chemical based toothpastes. It utilizes the power of Miswak extract which grants the user an amazing all-round and all-natural oral care treatment.

It also prevents dental caries, or dental decay and leads to heathy and strengthened teeth. Another feature is carries is that of combatting bad breath and gives you a dose of freshness and energy. It combats germs and bacteria to effectively reduce tartar & plaque while also granting protection against cavities. Finally, the toothpaste also grants Gingival protection to prevent gum swelling.


6. BIOMED CALCIMAX Natural Toothpaste For Remineralization And Enamel Strengthening

BIOMED CALCIMAX Natural Toothpaste For Remineralization And Enamel Strengthening

The BIOMED CALCIMAX range of toothpastes are pretty great because they manage to create a unique blend of ingredients which is great for overall dental care and strong gums. It is almost completely natural and consists of 13 active ingredients. With this paste, you will need only 30 seconds to clean your teeth and the cleanup will last for as long as 12 hours.

It is known to remineralize the enamel while also being free from SLES, PEG, Parabens, Synthetic flavours, Fluoride, Synthetic Colours, Aggressive Whitening agents or Abrasive components. Tested in Switzerland, this product is certainly one of the best toothpaste in India in the market right now.


7. Patanjali Dant Kanti Toothpaste Value Pack

Patanjali Dant Kanti Toothpaste Value Pack

Patanjali is another brand that has risen like a storm in the country. Within a matter of a couple of years, they have managed to make their presence felt in almost every industry and managed to sell products everywhere.

All of this is solely due to the charisma and intelligent planning of their founder along with their unique marketing strategies. Also, the general populace places a lot of faith in their products and so far, they haven’t been disappointed.

The Dant Kanti Toothpaste comes with all round protection and lets you protect your gums as well as keep your teeth strong. It’s unique blend will cleanse your teeth to the fullest and leave a shining glaze. It offers protection against bacteria and dental problems while also being an all round marvelous product that will make your smile even brighter than usual.


8. Pepsodent Germi Check Cavity Protection

Pepsodent Germi Check Cavity ProtectionPepsodent needs no introduction. They are a much-established brand which has been making groundbreaking products for many years now. The Germi Check Cavity Protection Toothpaste follows a similar trend. It comes with a unique germ check formula which helps in fighting cavity-causing germs even after 12 hours since brushing.

It also offers long lasting fresh breath that lets you be energized and smelling great for long. It also reduces stains and eliminates food remains which leads to germ-free teeth and strong gums. Finally, it also eliminates plaque to the max and is basically your one-stop perfect oral care solution for the entire family.


9. Vicco Vajradanti Ayurvedic Medicine For Gums And Teeth

Vicco Vajradanti is another herbal based brand that is pretty effective in what it does and has managed to gain a substantial following over the years. The brand specialises in ayurvedic and herbal properties and is also medicinal in nature. People have been using their products for many years now and they have never yielded unfruitful results.

The Ayurvedic Medicine for Gums and Teeth is another product that works on similar principles. It is used in hardening of gums and teeth as well as cleansing and healing of wounds and tooth caries and inflamation of gums. Finally, it is also used in toothache ailments and the proper treatment of disorders related to gums.


10. Glister Toothpaste

Glister ToothpasteAmway is a great brand by itself. It has managed to gain a substantial following among the customers and is easily one of the best toothpaste of India out there.

Also, their marketing strategies have ensured that they were able to create a good name for themselves in a short span of time. The Glister toothpaste is a multi-action product that not just whitens teeth but also fights cavities, freshens breath and removes plaque. As an added feature, it even provides Remineralization which basically strengthens your gums and teeth so that they are able to fight against all kinds of infection and bacteria.



Buying a toothpaste is not something we think about much. Our tendency is to simply go for whichever brand or variant appears the most attractive and flashy, and pay no heed to the actual contents of the tube. If however, you’re suffering from dental problems, perhaps it is time you start paying attention to the labels on your toothpastes, and going through this article would certainly be a step in the right direction.

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